Miresh Adhikari

When everyone makes the same claim, no one owns the claim.

After identity, the next discipline in brand-building is knowing exactly whom the brand is for

If we look at it only as a war for land, we miss the bigger picture. Kurukshetra was also a war of identity.

Nepal’s next energy revolution lies not in producing more electricity, but in turning its consumption into a national campaign that drives jobs, reduces imports and builds prosperity.