KATHMANDU, July 8: Global mobility and delivery platform inDrive has launched a new campaign, "Passenger 360," in Nepal, aimed at promoting transparency, fair pricing and greater passenger control over ride-hailing services.
According to a press release issued by the company, the campaign, themed "Agree on Your Fare. Only Here," will be rolled out across Kathmandu through digital platforms, social media, influencer collaborations, in-app features and on-ground activities.
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The company said the campaign highlights changing commuter expectations, including quicker ride confirmations, shorter waiting times, transparent pricing and more convenient transportation options.
The press release stated that inDrive's fare negotiation model allows passengers to propose a fare, compare offers from drivers and choose their preferred option, while drivers can decide which ride requests to accept.
Rita Pokharel, Country Representative of inDrive Nepal, said the campaign reflects the company's commitment to providing passengers with greater transparency, reliability and control over their journeys.
According to the company, the campaign also aims to encourage discussions on smarter urban mobility and support the development of a more passenger-centric transportation ecosystem.
