The new SKU comes in a ‘unique embossed green bottle’ and “guarantees delivering the same quality and taste of the brand”, the brewery said in a statement on Thursday. The new sized bottles are available in 24-pack size cartons, it said. [break]
“We are really excited about the launch of this new SKU and believe that this will ease the consumer´s choice when it comes to satisfying their needs in different moments of consumption. I believe the consumers here know how to value and understand a quality beer like Carlsberg,” Marketing Director, Paul Olivier Claudepierre, was quoted in the Gorkha Brewery statement.
Carlsberg beer is a flagship of Carlsberg Group´s portfolio of beers and popular in 140 countries, it added.
With the introduction of new 330 ml bottle, the Carlsberg Group expects to further ‘enhance the premium beer-drinking experience of its consumers’ and also hopes the new bottles will help in creating new moments of consumptions to build and maintain the premium category.
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