The new SKU comes in a ‘unique embossed green bottle’ and “guarantees delivering the same quality and taste of the brand”, the brewery said in a statement on Thursday. The new sized bottles are available in 24-pack size cartons, it said. [break]
“We are really excited about the launch of this new SKU and believe that this will ease the consumer´s choice when it comes to satisfying their needs in different moments of consumption. I believe the consumers here know how to value and understand a quality beer like Carlsberg,” Marketing Director, Paul Olivier Claudepierre, was quoted in the Gorkha Brewery statement.
Carlsberg beer is a flagship of Carlsberg Group´s portfolio of beers and popular in 140 countries, it added.
With the introduction of new 330 ml bottle, the Carlsberg Group expects to further ‘enhance the premium beer-drinking experience of its consumers’ and also hopes the new bottles will help in creating new moments of consumptions to build and maintain the premium category.
Related story
Carlsberg signs agreement to acquire remaining shares in Carlsb...
