KATHMANDU, June 28: Sujal Foods, a subsidiary of Laxmi Group, has launched a new confectionery product -- Chocofun Big -- in the market. According to the company, Chocofun Big is the company's flagship product under 'Chocofun' brand.
Speaking at the launching ceremony in the capital on Sunday, company officials said that Chocofun Big comprises of big crunchy wafer, rich chocolate cream and delicious vanilla cream stripes. It is available at Rs 10 per piece.
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"The Chocofun Big is being launched with an extravagant nationwide marketing campaign with the slogan 'Big Fun' in tangent with the product Proposition," Mahindra Shrestha, deputy general manager of the company said, adding, "The new product will enhance our confectionary portfolio and help popularize 'Chocofun' brand widely."
Company officials also claimed that Chocofun Big will address fun, satisfaction, trend, style and cravings for chocolate among the Nepali consumers.
The product is available in 60 pieces artistic jar for retail, 12 pieces retail or gift pack and 24 pieces mono-carton for retail. Shrestha also informed that Chocofun Big will be exported to countries like India and China very soon.
