How has been Gionee's performance in Nepal?
Gionee made its way to the Nepali market in September 2014. I believe that we have extended our market in Nepal quite widely and have made Gionee brand popular among Nepalis within this short period. We are present across the country through more than 2,000 shops and have been giving tough competition to market leaders like Samsung.While launching Gionee in Nepal, the company had targeted to establish Gionee among top three mobile brands in Nepal. What is your position now?
We have been doing well in the Nepali market. Gionee has already been a brand of choice among Nepalis. Though Nepal is a small market for Gionee, it will play an important role toward establishing Gionee as a major mobile brand in South Asia. Our business, however, has been affected for the past two months due to the earthquake. As committed before, we will place ourselves within top three mobile brands in Nepal by the end of this year.
Chinese products do not have good image in Nepal? How will you build and maintain brand loyalty in such a situation?
Brand loyalty is directly related with the product. How our products are shapes brand loyalty. A similar case was noticed in India when we launched Gionee. However, people there soon started comparing our products with market leaders like Samsung. We believe that similar things will happen in Nepal too.
What makes your products stand out among your competitors?
The first thing is we concentrate on the product itself. We are determined to offer wide range of Gionee products with better design and style. Similarly, Gionee invests a lot in branding of its products. In case of India, we invested around $30 million in branding and marketing in the last year alone. This is how we make our products stand out among our competitors.
How much have you spend for branding and promotion in Nepal?
I don't have the actual data right now. Roughly, we are seeing sales revenue of around Rs 60 million per month and we are targeting annual sales revenue up Rs 1 billion in a year. We will be spending 10-15 percent of the total revenue for branding and marketing in Nepal.
What are your future plans for Nepal?
We are laying special focus on marketing and branding of Gionee in Nepal and expand our distribution network. Initially, we will expand our products range in different segments. Similarly, we are planning to launch our latest product Marathon M5 in the Nepali market within August.
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